I attended a blogger event to celebrate the launch of Call It Spring's shop-within-a-shop at JC Penney. In New York City, the Aldo group retailer took over 400 square-feet of the Herald Square Penney's shoe department last fall.This spring, the Call It Spring concept store expands to 100 JCPenney stores and on jcp.com. An additional 400 stores will be added in fall 2011.
But what you really need to know is most of the shoes retail from $39.99 to $59.99. Curiously enough, there's a stand-alone Call It Spring store in the Manhattan Mall, which also houses JCPenney. I went to a launch party at that store last fall, and to be honest I wasn't blown away by the quality of the shoes.
The shoes I tried on from the new spring line for JCPenney, however, felt more comfortable and looked more polished.
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| Call It Spring "Hueston" sandal, $39.99 |
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| Call It Spring "Shansky" wedge sandal, $49.99 |
The Call It Spring/JCP collabo targets the 15-25 year old shopper. But with over 324 styles of shoes and accessories to choose from, even older soles like me will be pleased with the trendy merchandise. For spring/summer 2011, there are a bevy of wedges -- one of the season's hot, 70s-inspired trends.
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