Skip to main content

Iman Introduces Luxurious Liquid Mineral Makeup

The cheekbones.  The accent.  The rock star husband.  I've met a lot of famous folks. My latest celebrity meet-and-greet, however, was perhaps my most star-struck fashion world encounter.

During a recent chat with writers and bloggers, iconic supermodel Iman introduced her IMAN Luxury Radiance Liquid Makeup Enriched with Minerals ($15).

The line launched in select drugstores nationwide and online at drugstore.com this month, and joins the brand's two other mineral makeup lines -- Second to None Cover Cream Enriched with Minerals ($13) and Second to None Semi-Loose Powder Enriched with Minerals ($15).

Iman's Luxury Radiance Liquid Mineral Makeup offers women of color an eight-shade range of sheer-to-medium, natural-looking coverage. The shades come in three categories -- Sand, Clay, and Earth -- and are enriched with natural plant extracts Acai and Magnolia and Vitamin E to hydrate and enhance skin tone.

"This is the kind of foundation I like to wear.  It covers blemishes and conceals," says Iman, still stunning at 55.  "Women of color don't want to look shiny. We have oily skin to begin with, God bless us.  That's why we look like this [she says referring to herself] and age so well."



Although IMAN Cosmetics is a top brand for black women, the company's focus has always been on skin tone and type and not one specific ethnicity.

"I didn't just want to do a black line. I wanted to do a brown line for black, Latin, and Asian women," the Somalian beauty explains.  "It's a new language, a new world.  Don't put everyone in the same category of black and white."

She adds: "The brand translates worldwide. At the end of the day, every [woman] wants to be beautiful in [her] own skin tone."

Supermodel Makeup Tips:

"Less is better, especially when you get older," says Iman, whose makeup bag consists of press powder with a brush, lip gloss, and bronzer. "Dark and red lipstick looks harsh when you're [a woman of a certain age]."

"A little bronzer goes a long way," she adds.  "Jennifer Lopez didn't become J. Lo without the bronzer."

IMAN Cosmetics Creative Director and makeup expert Byron Barnes says it's important to balance your makeup. "Don't wage a color war," he says.  "If you do a smoky eye, do a nude lip."

When it comes to applying foundation, Barnes says to use your fingers for maximum coverage; a sponge for less coverage; and a makeup brush for medium coverage.

And Iman reminds us that every woman should wear SPF regardless of her skin color.

Image credit: Tracy Hopkins

Comments

Popular posts from this blog

Win a $50 Gift Card for Fall Fashion Trends on Amazon.com!

Tweens and teens aren't the only ones who need new clothes for fall.  We also need new tops, frocks, and trousers for work and play.  Fortunately, Amazon.com has launched the new Amazon Contemporary Shop to suit our grown-up fashion needs. Me (r) and a model (l) wearing a MINKPINK maxi skirt from Amazon.com. The online boutique is stocked with trendy clothing, shoes and accessories for women and men by designer brands like Halston Heritage, Twelfth St. by Cynthia Vincent, Rock & Republic, BCBGeneration and more. I even picked up a great pair of Heidi Klum for New Balance (HKNB) sneakers for under $55! So, are you ready to shop?  Everything She Wants will help one lucky reader jazz up her fall wardrobe with a $50 gift card to use online in the Amazon Contemporary Shop. Here's how to win: Retweet this post (if you don't have a Twitter account it's easy to sign up on Twitter.com) Subscribe to Everything She Wants via Google Connect, email or RSS Feed.

Giveaway: Thank Your Friends with Merci Chocolates!

National Friendship Day was August 4, 2013, but Everything She Wants has decided to continue the celebration with a giveaway from merci fine European chocolates . While some friendships are for a season or a reason, other friendships are built to last a lifetime.  I’m fortunate to have two best friends: Cindy, whom I’ve known since junior high school and Deanna, who started out as my amusing intern.  Besides my mother and my husband, these girlfriends are my greatest confidants.  They’re like the sisters I never had and we’ve supported each other through personal trials and triumphs. So what better way to say ‘thank you’ to your friends than with merci chocolates?  One lucky reader will win a ‘Friendship Kit’  that you can either keep to reward yourself for being such a great friend or share with a deserving comrade. The kit includes: $25 Target gift card (yay!) 7 ounce box of merci chocolates A picture frame to display a photo of you and your friends A choc

Enter to Win the Crest Pro-Health Toothpaste Regimen Giveaway!

Jessica Simpson may not brush her teeth.  But we all know that white teeth and fresh breath are as essential as adding a floral pattern to your wardrobe this spring.   Crest wants the readers of Everything She Wants to have pretty pearly whites.  So the brand is offering three lucky readers the chance to win a tube of the new Crest Pro-Health Sensitive Shield toothpaste, plus a Crest toothbrush and floss! The toothpaste  offers sensitivity protection with no trade-offs by also protecting the seven areas dentists check most: cavities, gingivitis, plaque, tartar, sensitivity, whitening and fresh breath – all in one package!  If you have sensitive teeth, you no longer have to spend your time and money using more than one toothpaste to get comprehensive oral health protection for their teeth and gums. To enter the giveaway, follow these three easy steps: 1) Respond to this post with your first name and email address and tell me your favorite toothpaste (hint, the answer sho