Real women have curves. It's true. So we need jeans that are comfortable and hug us in all the right places. So allow me to introduce you to Levi's® Curve ID, the company's first global women's denim line.
Levi's has always been known for quality denim, and now the brand is tailored to fit the needs of women in all shapes and sizes.
Levi's has always been known for quality denim, and now the brand is tailored to fit the needs of women in all shapes and sizes.
Did you know that only twenty-eight percent of women find jeans to fit their body type?
The designers studied the bodies of more than 60,000 women to develop three custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body.
Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve. I got my pair of Demi Curve straight-legged jeans in black (see me being fitted in the second photo).
Bold Curve is designed to hug the waist, without gapping or pulling. If jeans usually fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.
Note: If you have an even curvier figure, Supreme Curve is coming soon.
Do you want a pair? If you're in New York City on Friday, Aug. 27, head to Bryant Park (42nd Street btwn 5th and 6th Aves) where Levi's is giving away 1000 free pairs of the Curve ID jeans starting at 10 a.m. Just bring in an item of clothing to donate to Goodwill.
As if you needed any other incentive, uber-talented pop-rock-soul chick Janelle Monae
will perform around noon. Love her and her pompadour. (Photo credit: Tracy Hopkins, Phillip Angert)
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