Skip to main content

New Beauty Product for Women of Color, Y.A.M. by Bekura Beauty

With so many hair and beauty products on the market specifically targeted to women of color, it's hard to figure out what works--especially when you're browsing the endless choices at your favorite drugstore or beauty supply store.  Well, a new product to consider is the Southern cuisine-inspired Y.A.M. Nectar Hydrating Hair Nourisher ($20) from Bekura Beauty. The product line was founded in 2011 by Rashida Jefferson, and we chatted with Rashida about her mission to promote more "me-time moments."

Bekura Beauty founder, Rashida Jefferson.
When did you start Bekura Beauty, and what inspired you to start your own hair, bath and body product line?

I launched Bekura Beauty in July of 2011 under the name, "b.a.s.k. beauty."  The idea to create a spa collection was inspired by my love of traveling and getting pampered at destination day spas.  I would visit these beautiful, serene resorts, but didn't quite benefit fully from the treatments as they were designed. Most didn't cater to my particularly drier skin and textured hair. I would make requests like, "Could you add a little coconut milk to that?" or "Please leave out the clay for my treatment."  After enough trips and special requests, I started playing around with ingredient blends and began making my own DIY treatments at home. Using culinary ingredients from the gourmet food market, I put my own spin on some of the native spa treatments I'd experienced.

What's the significance of the name, Bekura Beauty?   

The word Kura is Polynesian for "treasure."  In thinking about the Bekura woman, we thought about the "always on" girl who's treasured by her friends and loved ones, but who makes it a point to pamper and take care of herself, too. 

What distinguishes Y.A.M. and your other products from other products, especially hair care products made marketed to African-American women?

Our products - specifically within our hair collection - are what I call "indulgent spa treats" for textured hair.  We craft them with authentic, concentrated ingredients such as pure cocoa absolutes, vanilla bean infusions, and even premium whiskey! Like rich desserts, you wouldn't indulge in Bekura's treats on a daily basis like you would the regular maintenance and styling products found in most natural hair brands.  We encourage our customers to maintain their daily regimen, but to also take some time out once in awhile to truly pamper their tresses with our unique treatment products. 

What's the most rewarding thing about having your own business?

The most rewarding thing is being able to use my business as a platform to encourage women to set aside more "me-time" moments. Between the demands of work, motherhood and community involvement, we just don't pamper ourselves enough. My long-term goal with Bekura is to spread that message of encouragement to the overworked and under-pampered (I made that word up!) woman, through partnerships with brands and individuals who value leisure as much as we do. 

Comments

Popular posts from this blog

Conway Discount Clothing Chain Closing in New York City

It's the end of an era. Conway discount stores are closing . As of this weekend, a sign on the sole Herald Square location (34th Street btwn 7th and 8th Ave) says the store will close in "7 Days." Before I relocated to New York City, I was introduced to the discount chain while on a bus trip from Baltimore.  I recall the first time I saw Conway's signature pink bags carried by hurried shoppers in midtown. And Miss Foster, the trip organizer and a bargain hunter from way back, took me to the store for the first time. Conway store in the Fulton Mall./Tracy E. Hopkins When I moved here in 1994, my love affair with Conway continued.  I furnished my first apartment with discount knick-knacks and home goods from the store.  And much to my chagrin, in hindsight, I curated most of my wardrobe for my first full-time job from the long-shuttered 42nd Street and Third Avenue store. One regretful ensemble: Lime green and white checkered pants with a matching lime green

Win a $50 Gift Card for Fall Fashion Trends on Amazon.com!

Tweens and teens aren't the only ones who need new clothes for fall.  We also need new tops, frocks, and trousers for work and play.  Fortunately, Amazon.com has launched the new Amazon Contemporary Shop to suit our grown-up fashion needs. Me (r) and a model (l) wearing a MINKPINK maxi skirt from Amazon.com. The online boutique is stocked with trendy clothing, shoes and accessories for women and men by designer brands like Halston Heritage, Twelfth St. by Cynthia Vincent, Rock & Republic, BCBGeneration and more. I even picked up a great pair of Heidi Klum for New Balance (HKNB) sneakers for under $55! So, are you ready to shop?  Everything She Wants will help one lucky reader jazz up her fall wardrobe with a $50 gift card to use online in the Amazon Contemporary Shop. Here's how to win: Retweet this post (if you don't have a Twitter account it's easy to sign up on Twitter.com) Subscribe to Everything She Wants via Google Connect, email or RSS Feed.

Giveaway: Thank Your Friends with Merci Chocolates!

National Friendship Day was August 4, 2013, but Everything She Wants has decided to continue the celebration with a giveaway from merci fine European chocolates . While some friendships are for a season or a reason, other friendships are built to last a lifetime.  I’m fortunate to have two best friends: Cindy, whom I’ve known since junior high school and Deanna, who started out as my amusing intern.  Besides my mother and my husband, these girlfriends are my greatest confidants.  They’re like the sisters I never had and we’ve supported each other through personal trials and triumphs. So what better way to say ‘thank you’ to your friends than with merci chocolates?  One lucky reader will win a ‘Friendship Kit’  that you can either keep to reward yourself for being such a great friend or share with a deserving comrade. The kit includes: $25 Target gift card (yay!) 7 ounce box of merci chocolates A picture frame to display a photo of you and your friends A choc