Skip to main content

Spring 2012 Shoe Trends Preview from Jellypop

Everything She Wants recently previewed Jellypop's girly Spring 2012 collection during the Fashion Footwear Association of New York (FFANY) showcase.  Most shoes in the budget-savvy brand are under $50 and are available at retailers nationwide including Famous Footwear and DSW Shoe Warehouse.

Jellypop founder Jennet Chow./Image from Jellypop
Afterwards, I chatted with Jellypop founder Jennet Chow via email.  The 31-year-old is an avid photographer and learned how to sketch and design shoes by watching her father. Here's what Chow had to say about about what inspires her her trendy designs, what's in store for spring, and more.

Everything She Wants: What was your inspiration for starting Jellypop (owned by Evolution Design Lab, Inc.)?

Girlie platform sandals in playful patterns are hot for spring. 
Jennet Chow: The creative team I work with inspire me.  We always wanted to create our own brand one day.  I also saw how there was a lack of strong, affordable junior brands in the marketplace.  We have a strong history of helping to build strong junior brands for licenses with our product and design.

ESW: How would you describe Jellypop's target customer?

JC: [She is] 13+, young, spunky and free-spirited, with a great sense of humor. Girls who love fashion, but don’t want to break the bank.


An adorable pair of Mary-Janes can be worn year-round.

I love these color-blocked, suede pumps with a metallic heel and hint of leopard print.

These Southwest-inspired cowboy boots are certainly on trend for fall.

ESW: What are the brand's hottest trends for spring 2012 and fall 2012?

JC: For Spring 12, [we have] vibrant colors, platforms, 70’s inspired and boho chic [looks], and colors including blues, nudes, yellow, white eyelet and floral prints.

For Fall 12, [we have] plaid, wedges, sweater detailing, engineer boots, grunge, suedes and mirrored metallic [styles].  The colors include tan, taupe, rose gold, distressed brown, cognac, berry and teal, preppy (penny loafers).  And for dressy [looks]. we offer more feminine sillouettes.

ESW: Jellypop shoes are very affordable, but what's your biggest fashion splurge?

JC: I do splurge on shoes every once in awhile.  I love shoes…for instance a pair of nude patent heels from Prada, classic Chanel flats and a classic blocky vintage heel, and a few pairs of Manolo Blahniks. 




JELLYPOP SPRING 2012 LOOK BOOK from Jellypop Shoes on Vimeo.
Labels:

Comments

Post a Comment

Popular posts from this blog

Win a $50 Gift Card for Fall Fashion Trends on Amazon.com!

Tweens and teens aren't the only ones who need new clothes for fall.  We also need new tops, frocks, and trousers for work and play.  Fortunately, Amazon.com has launched the new Amazon Contemporary Shop to suit our grown-up fashion needs. Me (r) and a model (l) wearing a MINKPINK maxi skirt from Amazon.com. The online boutique is stocked with trendy clothing, shoes and accessories for women and men by designer brands like Halston Heritage, Twelfth St. by Cynthia Vincent, Rock & Republic, BCBGeneration and more. I even picked up a great pair of Heidi Klum for New Balance (HKNB) sneakers for under $55! So, are you ready to shop?  Everything She Wants will help one lucky reader jazz up her fall wardrobe with a $50 gift card to use online in the Amazon Contemporary Shop. Here's how to win: Retweet this post (if you don't have a Twitter account it's easy to sign up on Twitter.com) Subscribe to Everything She Wants via Google Connect, email or R...
125 comments
Read more

Conway Discount Clothing Chain Closing in New York City

(Tracy E. Hopkins) It's the end of a budget shopping era. Conway discount stores are closing in New York City . As of this weekend, a sign on the sole Herald Square location (34th Street btwn 7th and 8th Ave) says the store will close in "7 Days." Before I relocated to the Big Apple, I was introduced to the discount chain while on a bus trip from Baltimore.  I recall the first time I saw Conway's signature pink bags carried by hurried shoppers in midtown. And Miss Foster, the trip organizer and a bargain hunter from way back, took me to the store for the first time. Conway store in the Fulton Mall./Tracy E. Hopkins When I moved here in 1994, my love affair with Conway continued.  I furnished my first apartment with discount knick-knacks and home goods from the store.  And much to my chagrin, in hindsight, I curated most of my wardrobe for my first full-time job from the long-shuttered 42nd Street and Third Avenue store. One regretful ensemble: Lime green and...
Post a Comment
Read more

Win a $50 L.L. Bean Signature Gift Card to Shop Spring Styles!

Spruce up your spring wardrobe with a $50 gift card courtesy of L.L. Bean 's fashion-forward Signature line. Available online and at select L.L. Bean stores, the Signature collection infuses the brand's preppy and outdoorsy aesthetic with a touch of city sophisticate, Boho chic. From funky Madras and nautical prints to chunky platform sandals and colorful ballet flats, L.L. Bean Signature has something to flatter the taste of every all American girl.  With my gift card, I picked out a navy boatneck tunic and a cute, rose-colored cotton linen skirt. Spring 2012 looks from L.L. Bean Signature. Here's how to win the $50 gift card, which can be used for L.L. Bean Signature and L.L Bean merchandise online and in stores.  Enjoy free shipping online and look out for the site's Secret Sale!  Please let me know me that you've done all of the following in one, concise response: 1) Retweet this post. 2) Follow me on Twitter @TracyEHopkins. 3) Respon...
38 comments
Read more