Skip to main content

Beauty News: What it Takes to Make Your Favorite Fragrance

Do you know what goes into making your favorite fragrance? Without getting too scientific, the answer is, a lot. Everything She Wants recently participated in the first Fragrance Academy with Aramis and Designer Fragrances and Givaudan Fragrances with a select group of writers and bloggers.

Givaudan perfumer, Irina Burlakova
From tuberose to heliotrope, we sniffed our share of savory and floral elements.  Experts in the field refer to the process of making fragrance as "the juice." For their juice, Aramis and Designer Fragrances sources only the finest raw materials and has "a commitment to quality and creativity," says Veronique Gabai-Pinsky, the company's global brand president.

Because they spend less on marketing than their competitors, they emphasize storytelling.

For instance, the story behind the brand's Be Delicious by DKNY was "take a bite out of life," and the scent is infused with the first natural extraction of apple.

"Fragrance is a beautiful craft," adds Gabai-Pinksy.  "[We're] trying to bring back that magic and bring back education to the consumer."

When it comes to developing fragrances, the brand relies on Trudi Loren, senior vice president of corporate fragrance development worldwide for the Estee Lauder Companies.  Loren is known as "the nose" and has worked closely with Sean "Diddy" Combs and Donna Karan to develop their designer fragrances.

Helpful tips:

  • Keeping perfume in the refrigerator will help it last 2 to 3 years
  • When fragrance is exposed to heat and light it gets oxidized, so darker bottles protect perfumes.
Cultural preferences:
  • African-American women tend to like bold floral and Oriental scents.
  • Latina women tend to like fruit and bolder floral notes.
  • Asian women tend to like lighter, more subtle notes.
  • Germans gravitate towards vanilla notes.
  • Italian and Spanish women like citrus notes.

Me (left) and the Fabulous Report's Lorna Solano (right)
Loren also took us through a perfume history lesson: the Greeks made the first perfume, a rich, waxy substance offered to the gods; the first perfume for personal use was made during the Roman Empire; Cleopatra was the first to use perfume as a weapon of seduction; and Napoleon used perfume to disguise his poor hygiene.

Similarly, during Queen Elizabeth's reign she had public spaces scented with fragrance to mask the stench of her people.

The birth of contemporary fragrance came with the launch of Chanel No. 5 in 1921; the creation of Miss Dior in 1947 became the link between fragrance and fashion; and in 1953, Estee Lauder's scent Youth Dew "became an intrinsic part of American culture."

The second half of the day was spent touring Givaudan's New York City office.  The company has a prestigious perfumery school and develops 130 of the world's more cherished perfumes in addition to laundry care and household fragrances.  In Givaudan's experimental lab, a robotic assembly line called "Roxanne" is loaded with 300 of the most commonly used materials and does 2,000 - 3,000 pours a day.  Givaudan's lab completed 42,000 trials of perfume in 2010.


Comments

Popular posts from this blog

Conway Discount Clothing Chain Closing in New York City

It's the end of an era. Conway discount stores are closing . As of this weekend, a sign on the sole Herald Square location (34th Street btwn 7th and 8th Ave) says the store will close in "7 Days." Before I relocated to New York City, I was introduced to the discount chain while on a bus trip from Baltimore.  I recall the first time I saw Conway's signature pink bags carried by hurried shoppers in midtown. And Miss Foster, the trip organizer and a bargain hunter from way back, took me to the store for the first time. Conway store in the Fulton Mall./Tracy E. Hopkins When I moved here in 1994, my love affair with Conway continued.  I furnished my first apartment with discount knick-knacks and home goods from the store.  And much to my chagrin, in hindsight, I curated most of my wardrobe for my first full-time job from the long-shuttered 42nd Street and Third Avenue store. One regretful ensemble: Lime green and white checkered pants with a matching lime green

Win a $50 Gift Card for Fall Fashion Trends on Amazon.com!

Tweens and teens aren't the only ones who need new clothes for fall.  We also need new tops, frocks, and trousers for work and play.  Fortunately, Amazon.com has launched the new Amazon Contemporary Shop to suit our grown-up fashion needs. Me (r) and a model (l) wearing a MINKPINK maxi skirt from Amazon.com. The online boutique is stocked with trendy clothing, shoes and accessories for women and men by designer brands like Halston Heritage, Twelfth St. by Cynthia Vincent, Rock & Republic, BCBGeneration and more. I even picked up a great pair of Heidi Klum for New Balance (HKNB) sneakers for under $55! So, are you ready to shop?  Everything She Wants will help one lucky reader jazz up her fall wardrobe with a $50 gift card to use online in the Amazon Contemporary Shop. Here's how to win: Retweet this post (if you don't have a Twitter account it's easy to sign up on Twitter.com) Subscribe to Everything She Wants via Google Connect, email or RSS Feed.

Giveaway: Thank Your Friends with Merci Chocolates!

National Friendship Day was August 4, 2013, but Everything She Wants has decided to continue the celebration with a giveaway from merci fine European chocolates . While some friendships are for a season or a reason, other friendships are built to last a lifetime.  I’m fortunate to have two best friends: Cindy, whom I’ve known since junior high school and Deanna, who started out as my amusing intern.  Besides my mother and my husband, these girlfriends are my greatest confidants.  They’re like the sisters I never had and we’ve supported each other through personal trials and triumphs. So what better way to say ‘thank you’ to your friends than with merci chocolates?  One lucky reader will win a ‘Friendship Kit’  that you can either keep to reward yourself for being such a great friend or share with a deserving comrade. The kit includes: $25 Target gift card (yay!) 7 ounce box of merci chocolates A picture frame to display a photo of you and your friends A choc