ALDO is the store where fashionistas flock for trendy shoes. Now the retailer also offers a new fragrance collection, A is for ALDO ($15 - $45), with three scents for women and two scents for men.
The color-coded collection was created in conjunction with two of the industry's leading fragrance houses, Givaudan and Robertet, and is suited to fit the personality traits of the woman (or man) who wears it.
The choices for women are Red, Yellow and Blue, and Red and Yellow for men.
"Colors are like personalities," says ALDO Creative Director, Douglas Bensadoun. "Scents can be complex, but everyone knows their favorite color. We've translated the A is for ALDO fragrance collection...defined by color. It's never been easier to find yourself."
Red for her has inner floral notes, accompanied by base notes of warm vanilla, sandalwood and musk, and delectable top notes of mandarin and peach. Red is designed for the sensual, passionate woman who knows how to leave an impression.
Yellow for her is inspired by the lush summertime flowers found in the gardens of the Italian Riviera. The scent is a whimsical mix of grapefruit zest and mandarin, neroli blossoms, orange blossom, honeysuckle and jasmine commingle. Yellow is for the playful, enchanting girl who will be a girl forever.
Blue for her is Everything She Wants' personal pick, although the description for Yellow more closely matches my personality. The scent begins with a citrus cocktail, shaken with freesia and bergamot, and is also accented by heliotrope, jasmine, magnolia, sandalwood, cocoa, tonka bean and vanilla. Blue is for the sexy, glamorous and seductive woman.
The choices for women are Red, Yellow and Blue, and Red and Yellow for men.
"Colors are like personalities," says ALDO Creative Director, Douglas Bensadoun. "Scents can be complex, but everyone knows their favorite color. We've translated the A is for ALDO fragrance collection...defined by color. It's never been easier to find yourself."
Red for her has inner floral notes, accompanied by base notes of warm vanilla, sandalwood and musk, and delectable top notes of mandarin and peach. Red is designed for the sensual, passionate woman who knows how to leave an impression.
Blue for her is Everything She Wants' personal pick, although the description for Yellow more closely matches my personality. The scent begins with a citrus cocktail, shaken with freesia and bergamot, and is also accented by heliotrope, jasmine, magnolia, sandalwood, cocoa, tonka bean and vanilla. Blue is for the sexy, glamorous and seductive woman.
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