Thursday, September 5, 2013

Fashion Week Teams with Junk Food Clothing and NFL

Kristin Cavallari has come a long way since portraying the resident bad girl on Laguna Beach and The Hills, baby.  Not only is she a football wife (her husband is Chicago Bears quarterback Jay Cutler) and a new Mom, but Cavallari is also a rising fashion designer. And for Fashion Week, the reality TV starlet has joined forces with Junk Food Clothing Co. and NFL Women's Apparel to present "NFL Elements."

The capsule collection is inspired by Cavallari's laid-back-yet-chic personal style and pays homage to Junk Food's heritage as the Original Vintage T-shirt Company with a contemporary mash-up of spirited nostalgia and modern edginess.

“I've been a fan of Junk Food for years and follow the NFL very closely these days," Cavallari said in a press statement. "I am excited to work with such prominent brands that I'm personally a fan of and can't wait for everyone to see my first designed collection.“

Novelty details from the collection include athletic stripes and logos, statement shoulder pads with a mid-90’s edge, vibrant team color blocking, photo real sublimated art inspired by team locations, oversized boyfriend jerseys with a feminine twist, and much more.

Immediately following the show in New York City on September 10, 2013 during Fashion Week's Style360 lineup, a limited-edition capsule collection inspired by looks on the runway will be available exclusively at Bloomingdales.





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