Everything She Wants: Marni for H&M is Gone Like the Wind!

Thursday, March 8, 2012

Marni for H&M is Gone Like the Wind!

If you blinked, you missed it. H&M's collaboration with bold Italian fashion label Marni came and went like a spring breeze. Everything She Wants arrived at the New York City H&M on 18th Street and Fifth Avenue around 11:20 a.m. and a line of about 50 hopefuls were still waiting outside the store. I hung out for a few minutes and to my surprise got in without any hassle.

An eager Marni for H&M shopper.

That's because, as one of the security guards outside forewarned, "It's over!"

After all, doors opened at 8 a.m. and as Racked reported some diehard fashionistas had lined up 24 hours before the designer deals went on sale. When I entered the store, all of the prime women's accessories and styles were gone, and I was elbowed out of the way before I got a chance to see what was left. The few male shoppers, however, fared much better since there were lots of men's items left.

I snapped the photo to the right of an early bird who caught several Marni for H&M worms. She said she was embarrassed by the number of her bags and swiftly put on her hood to conceal her identity. "I hope my husband doesn't see this," she said with a nervous laugh.

Below are a couple of the styles I wanted to at least see in person. But something tells me that if I double-back in a couple weeks I might find at least one Marni design back on the rack that some eBay hoarder couldn't sell. Hey, I scooped up a Missoni for Target dress just last month for only $11!