Friday, June 17, 2011

Sunbow Sunscreen Protects Kids, Meets New FDA Regulations

This summer there's a lot of buzz about sunscreen.  Under new FDA regulations, sunscreen products must protect against both UVA and UVB rays equally to be able to carry the “broad spectrum” label.  According to the Skin Cancer Foundation, sunburn is primarily caused by UVB rays, while UVA rays cause skin cancer and premature aging.
What's really news to Everything She Wants is that the FDA also introduced a proposed rule that would limit the maximum SPF value on sunscreen labels to 50+.  Turns out, sunscreen above SPF 50 has not been proven to be any more effective in preventing sunburn, premature aging or skin cancer.
So parents can feel confident in using Sunbow sunscreen products ($7.99 - $12.99) on their kids (and themselves).  Sunbow's cleverly packaged products have Nickelodeon characters Dora the Explorer and SpongeBob Square Pants on the cover, and are made with all-natural, hypoallergenic, paba free ingredients that offer SPF 30 or higher sun protection.  
The Sunbow Zinc Oxide Cream offers natural UVA and UVB protection and comes in a Dora the Explorer formula that goes on pink and a Spongebob formula that goes on yellow; both magically become clear after applying.  Other products in the line include the bubble gum-fragrance Sunbow Sunscreen Spray (SPF 30) and Sunbow Sun Stick (SPF 45).  
Look for Sunbow products at a drugstore near you or online at drugstore.com.

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