Saturday, May 10, 2014

YouTube Stars Michelle Phan, Bethany Mota & Rosanna Pansino

Everything She Wants attended a festive Unleash YouTube event to celebrate YouTube sensations Michelle Phan (more than 6 million subscribers), Bethany Mota (more than 5.7 million subscribers) and Rosanna Pansino (more than 1.5 million subscribers).  If you live in New York City, you've seen their lovely faces plastered all over subway and bus ads. These young women prove that if you dream it, you can achieve it, and they're inspiring other entrepreneurial girls to follow in their well-heeled footsteps.

Pretty in pink, Michelle Phan./Tumblr
Shake and bake with Rosanna Pansino./Tumblr
Bethany Mota sitting up in her room./Giphy

Fans anxiously waiting to see their social media idols outside the party's venue in midtown Manhattan were treated to colorful cupcakes created by Pansino. Sam, a 20-year-old special effects makeup artist inspired by Phan, told us, "Michelle saved my life. I've been watching her for eight years when one million [YouTube] subscribers was unthinkable." Because of Phan, who made her first million before completing college, Sam launched her own YouTube channel, Crimson Rose CosPlay.


Michelle Phan super fan, Sam.
Bethany Mota fan, Carol.
Standing next to Sam was an adorable 12-year-old named Carol who hoped to meet her idol, Bethany Mota. "Bethany is so inspirational. She made a video about confidence and she says, 'You are beautiful without makeup'."

Cupcake Twinkie treats from Rosanna Pansino./Photos by Tracy E. Hopkins
Fun facts:

Michelle Phan began uploading beauty tutorial videos to YouTube in 2007. She is now the #1 Beauty Guru on YouTube and has just under 1 billion views. Michelle's channel has evolved into a leading young women's lifestyle destination featuring beauty, fashion, DIY and more. Her makeup line, em Cosmetics, was inspired by her channel community.

Bethany Mota was only 13 when she published her first YouTube video back in 2009. Since then, she's built a channel with a global audience sharing her videos about fashion, beauty, DIY projects and more with her fans. In 2013, Bethany launched her own fashion line with Aeropostale.

Rosanna (Ro) Pansino is the creator of the YouTube original show Nerdy Nummies, which blends geek culture with baking tutorials. With over 200 million views, it's the most popular baking channel on YouTube. The self-proclaimed "goofy" girl has built a career and loyal audience of millions of fans on YouTube through her authentic and unique approach.

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