Friday, March 22, 2013

Beyonce Summer 2013 Fashion for H&M


Beyoncé is a busy girl. On the heels of her inaugural lip-syncing controversy, her sexy Super Bowl performance and a shocking new single, the global superstar is now the face of H&M’s summer campaign wearing pieces inspired by her style. 

Photo courtesy of H&M

“I've always liked H&M's focus on fun and affordable fashion," says Beyoncé. "I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -- fire, water, earth and wind."

The campaign was shot on the beautiful beaches of the Bahamas, and Beyoncé says the shoot "felt more like making a video than a commercial."

Beyoncé worked with the in-house design team at H&M to create the perfect pieces for the heat of summer, including a tiny tie-dye bikini. Twenty-five percent of sales will be donated to H&Mfor Water.

2 comments: