Sunday, February 5, 2012

Shopping Jason Wu for Target on Super Bowl Sunday

While many of you were sleeping in or getting ready for a Super Bowl Sunday celebration, Everything She Wants was headed to Target by in search of the Jason Wu capsule collection.  Doors opened at 8 a.m. and I knew that diehard shoppers had lined up early, so I was anxious to see what was left.

Jason Wu for Target shoppers./Tracy Hopkins
When I arrived at the store in downtown Brooklyn around 8:35 a.m., at least 40 women bundled in winter coats, hats and boots milled around the tiny section where the collection was set up.  All I really had my heart set on was the Milu the Cat Signature T-shirt ($19.99), which was already sold out online.

I asked one woman about the shirts and she said, "those were the first to go."  Luckily, a Target salesman put a Medium Milu tee back on the rack, which I promptly picked up.  The Jersey Dress in Red/Navy Stripes ($34.99) also caught my eye and found its way into my basket.

"Mischief is in the Details" is the tagline for Wu's cheerful collection, characterized by clean lines and classic patterns and silhouettes.  But many of the women who arrived early were rewarded for their cleverness and scored all of the Wu line's accessories.  A cashier later told me that they'd only stocked five of each handbag and scarf, and they were gone by 8:01 a.m.

Jason Wu for Target Milu t-shirt./Target
Amidst the calculated chaos, I ran into Kristin Booker of FashionStyleBeauty.com and we waited with other fervent shoppers on the opposite end of the dressing room to see what our fellow fashioinistas rejected.  When I saw the Michelle Obama-worthy Flared Dress in Black with Nude Patent Belt ($59.99) being handed to a sales clerk I asked him (politely, I hope) to hand it over.

In total, I scooped up three items from the Jason Wu collection.  And when I left, there were still plenty of women trying items on and racks full of the less popular pieces.  My biggest bargain, however, was a Missoni for Target short-sleeved sweater dress I spotted on the clearance rack.  It was originally priced at $54.99, and I purchased it for only $11.50.  Now that's what I call super Sunday shopping.

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