Friday, September 9, 2011

Beija-Flor Jeans Fit Your Curves for Fall

Everything She Wants is thrilled there are more denim brands catering to the "real women" market.  You know, those of us whose figures more closely resemble Kim Kardashian's than Zoe Saladana's.

Beija-Flor "Amy" wide-leg jeans.
One such denim line is Beija-Flor (pronounced beige-a-floor), a Brazilian brand known as "the butt-lifting jeans."  And anytime I can fit perfectly into a size 6, there must be some magic in their construction.  The name means "hummingbird" in Portuguese, and the jeans were created by mother and daughter team, Kathy Moca and Emilie Whitaker.

When she was living in Brazil, Moca noticed how Brazilian jeans works with a woman's curves, instead of against them.  So when she returned to the States, she wanted to share that Brazilian style sensibility through the design of her own line of jeans made with premium Brazilian denim.  Beija-Flor is available in more than 300 boutiques nationwide and online at ilovethesejeans.com.

The secret sauce in Beija-Flor is in the cut: a higher-back/mid-rise front; no-gap contour waist; built-in butt lift; and memory stretch, luxury Brazilian denim.

For fall, the fair trade brand is on trend with a mix of skinny jeans, jeggings, and wide-leg/flares.  Flared jeans are my staple for this fall and I can't wait to rock my wide-leg "Amy" trouser jeans from Beija-Flor with a pair of wedges or flats.

2 comments:

  1. By far one of my favorite jeans for fall!

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  2. Thanks for the post, off to get more info! :)

    XoXo,
    Tracy @ Ascending Butterfly

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