Saturday, September 4, 2010

Need New Shoes for Fall? Why Not Call It Spring

I desperately needed new shoes for Fashion week, so the invite to attend an exclusive blogger event for Call It Spring shoes was right on time. 

This sister company to Aldo Shoes has 200 store locations in the U.S., Canada, Asia and the Middle East, and the frenzied event was at New York City's first Call It Spring store in the Manhattan Mall.

Call It Spring oxfords, $39.99

Blogger Meghann Early (r) and friend.
Thanks to a generous $150 gift card, I was able to shop and test drive the budget savvy brand's merchandise.  My friend, The Thrifty Fashionista blogger Meghann Early, pointed out a cute pair of oxford flats ($39.99).  She opted for a pair in gray and I snagged a pair in black (they also come in funky black and white, pictured above).  

The store also has plenty of trendy bootie styles and I picked out a faux-suede, black Granny bootie that laces up the front ($49.99).  With about $60 left to spend, I found a basic black hobo ($39.99) I plan to use immediately and a funky black clutch with pearl and metal details ($19.99).  


Yes, in true New Yorker style, every item I brought home was black.


Formerly known as Spring, over the next few months the U.S. stores will be the first to transform to Call It Spring. In September, Call It Spring will be launched as an exclusive brand with locations inside JCPenney.


So are Call It Spring shoes everything you want? It depends on your age and shoe size. I usually wear a size 9.5 or 10, but in Call It Spring I wear a size 41 (gasp, an 11).  And the oxfords are still a bit snug.  As I've, um, matured I tend not to wear shoes without extra cushioning and arch support (I'm more of an Aerosoles gal).  

I should also mention that the day after the party, I went back to make an exchange and was turned off by the sales associates' hard sell (one recommended I purchase suede/leather cleaner for obviously non-leather shoes, while another suggested that I keep the insoles I didn't realize I'd been charged for in the first place).

But for the young and young-at-heart, the store is stocked full of cute accessories and current shoe trends.  The prices, however, are still higher than Payless, Forever 21, and Rainbow.  So I would wait until the newer fall styles go on sale.

(Photo credit: Tracy E. Hopkins, Call It Spring) 

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