Friday, April 16, 2010

Look 5 lbs. Slimmer in Yummie Tummie Shapewear

Unlike other shapewear brands, Yummie Tummie* is so cute you won't want to cover it up. Designed by Heather Thomson, a former stylist and creative director for Beyonce, P. Diddy, and J. Lo, Yummie Tummie is a hybrid of fashion meets function.  Alicia Keys is a fan too.


A couple years ago, I was introduced to the line when I was sent samples of a long-sleeve black shirt and a white tank from the Seasonless Collection. Those samples are still going strong, perhaps because they're made with a patented dual fabric.  The secret weapon comes from the same-tone, firm control midsection panel which secretly smoothes and shapes your tummie and hips.


In addition to a sexy Intimates Collection you won't be shy to show off, for Fall 2010 Yummie Tummie has launched a fashion-forward Ready-To-Wear Collection (available in mid-June/July) full of funky tops and leggings.  I love the black top to the right with shoulder pads and  embellished, sequined sleeves.

Yummie Tummie* has been re-branded as Yummie by Heather Thomson and is available online and at select retailers including Nordstrom and Neiman Marcus.
Image credit: Tracy Hopkins, Yummie

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