Saturday, April 17, 2010

Iman Introduces Luxurious Liquid Mineral Makeup

The cheekbones.  The accent.  The rock star husband.  I've met a lot of famous folks. My latest celebrity meet-and-greet, however, was perhaps my most star-struck fashion world encounter.

During a recent chat with writers and bloggers, iconic supermodel Iman introduced her IMAN Luxury Radiance Liquid Makeup Enriched with Minerals ($15).

The line launched in select drugstores nationwide and online at drugstore.com this month, and joins the brand's two other mineral makeup lines -- Second to None Cover Cream Enriched with Minerals ($13) and Second to None Semi-Loose Powder Enriched with Minerals ($15).

Iman's Luxury Radiance Liquid Mineral Makeup offers women of color an eight-shade range of sheer-to-medium, natural-looking coverage. The shades come in three categories -- Sand, Clay, and Earth -- and are enriched with natural plant extracts Acai and Magnolia and Vitamin E to hydrate and enhance skin tone.

"This is the kind of foundation I like to wear.  It covers blemishes and conceals," says Iman, still stunning at 55.  "Women of color don't want to look shiny. We have oily skin to begin with, God bless us.  That's why we look like this [she says referring to herself] and age so well."



Although IMAN Cosmetics is a top brand for black women, the company's focus has always been on skin tone and type and not one specific ethnicity.

"I didn't just want to do a black line. I wanted to do a brown line for black, Latin, and Asian women," the Somalian beauty explains.  "It's a new language, a new world.  Don't put everyone in the same category of black and white."

She adds: "The brand translates worldwide. At the end of the day, every [woman] wants to be beautiful in [her] own skin tone."

Supermodel Makeup Tips:

"Less is better, especially when you get older," says Iman, whose makeup bag consists of press powder with a brush, lip gloss, and bronzer. "Dark and red lipstick looks harsh when you're [a woman of a certain age]."

"A little bronzer goes a long way," she adds.  "Jennifer Lopez didn't become J. Lo without the bronzer."

IMAN Cosmetics Creative Director and makeup expert Byron Barnes says it's important to balance your makeup. "Don't wage a color war," he says.  "If you do a smoky eye, do a nude lip."

When it comes to applying foundation, Barnes says to use your fingers for maximum coverage; a sponge for less coverage; and a makeup brush for medium coverage.

And Iman reminds us that every woman should wear SPF regardless of her skin color.

Image credit: Tracy Hopkins

No comments:

Post a Comment